The L Stop, Inc. (“The L Stop”) which owns and operates the website
(the “Site”), takes your privacy very seriously. This privacy policy is intended to inform
you about the information that is collected from you when you visit the Site; how this
information may be used and disclosed; how you can control the use and disclosure of
your information; and how your information is protected.

What information the Site collects
How we use the information that we collect
Information sharing
Third-party services
Your choices
Confidentiality and security
Visitors from outside of the United States
California visitors
Children under 13
Changes to the privacy policy
Questions and suggestions


This privacy policy applies only to the Site. This policy does not apply to information
collected through any other website or to the practices of companies that the The L
Stop does not control. Please note that the Site may contain links to other websites. For
example, if you click on an advertisement on the Site and link to another website, then
this privacy policy will not apply to any information collected on that website. We are not
responsible for the privacy practices of other websites, and we recommend that you read
the privacy policies of each website that you visit.

What information the Site collects

Information you provide directly to us:

You are not required to provide information directly to us in order to view the Site.
However, when you use certain Site functions, such as when you register for certain
services, access certain content or features, or directly contact the Site, we may ask you to
provide information, including:

contact information, such as name, email address, postal address, phone number, and
mobile number;
information posted in community discussions and other interactive online features;
search queries conducted on the Site; and

correspondence you send to us.

Information automatically collected when you visit and interact with the Site:

When you visit and interact with the Site, certain information may be collected
automatically, including:

your computer’s Internet Protocol (IP) address;
your browser type and operating system;
the web pages you were visiting immediately before and after you came to the Site;
activities within community discussions;
web pages and advertisements that you view, and links that you click on, within the
your bandwidth speed;
aggregated data about email click-through rates and user video viewing; and
information collected through HTML cookies, Flash cookies, web beacons, and similar
technologies. For more information, please see our discussion of cookies and other

Information we collect from other sources:

We may access information about you from third-party sources and platforms (such
as social networking sites, databases, online marketing firms, and ad targeting firms),

if you access third-party social networking services (such as Facebook Connect or
Twitter) through the Site, your username and connection lists for those services;
demographic data, such as age range, gender, and interests;
advertisement interaction and viewing data, such as ad click-through rates and
information about how many times you viewed a particular ad; and
unique identifiers, including mobile device identification numbers, that can identify the
physical location of such devices in accordance with applicable law.

Please note that the Site may combine the information that we collect with information
we obtain from third-party sources.

How we use the information that we collect

Email Communications:

We may use the information that we collect to send you e-mail communications, such as
editorial updates, information about your account or changes to the Site, and promotional
messages about our own or our marketing partners’ products and services. If you signed

up for one of our email newsletters, we also will send you the newsletter that you

Mobile Communications:

With your consent, we may use your mobile number to send you promotions,
notifications, or other services.


In order to provide our readers with free access to our content, we display advertisements
on the Site, many of which are targeted based on information about you. For example,
using information collected through cookies, web beacons, and other sources, we may
use demographic data or information about your online activities or interests to display
targeted advertising that may be relevant to your preferences. Through this process,
advertisers reach Site visitors who are most interested in their products, and you see
advertising for products or services in which you may be interested.

Third-party advertisers and advertising platforms also may serve targeted ads on the Site.
For more information, please see our section on third party advertising. Please remember
that the information practices of third-party advertisers or platforms collecting data on
our site are not covered by this privacy policy.

User Accounts:

To provide you with an open, but also civil, discussion forum, we track user involvement
in our community discussions. For example, we keep track of the ratio of how many
flagged comments are eventually deleted in order to award badges to our most effective
comment moderators. For more information on this process, please see our FAQ section
about comment moderation guidelines.

Request Fulfillment:

We may use the information that we collect to fulfill your requests for products, services,
and information. For example, we may use your contact information to respond to your
customer service requests or to enable you to participate in features on the Site such as
surveys, polls, sweepstakes, and message boards.

Statistical Analysis:

In order to learn more about how our Site is used, we aggregate and analyze the data that
we collect. We may use this information, for example, to monitor and analyze use of the
Site, to increase our Site’s functionality, and to better tailor our content and design to suit
our visitors’ needs.


We may use the information that we collect to prevent illegal activities, to enforce the
Site’s Terms and Conditions, and to otherwise protect our rights and the rights of our

In addition to the uses identified above, we may use the information that we collect for
any other purposes disclosed to you at the time we collect your information or pursuant to
your consent.

Information sharing

The L Stop values your privacy, and shares information about our users only under
certain circumstances. We will make information about you available to other companies,
applications, or people in the circumstances listed below:

We may share aggregated information or information that does not directly identify
you with third parties to help us develop content, services, and advertising that we hope
you will find of interest. Please note that we do not share contact information with third
parties that advertise on the Site.
We may employ third parties to perform Site-related services, including database
management, maintenance services, analytics, marketing, data processing, and email and
text message distribution. These third parties have access to your information only to
perform these tasks on our behalf.
If you choose to engage in public activities on the site, such as posting comments on
community message boards, any information you submit can be read, collected, or used
by others. Please exercise caution when deciding to disclose any personal information in
public activities or submissions.
We may share information about you in the event that the Site is acquired by or
merged with another company or a similar corporate transaction takes place. However,
the Site will notify you by placing a prominent notice on our site or sending a notice
to the primary email address specified in your account before your information is
transferred and becomes subject to a different privacy policy.
We may share information about you to investigate, prevent, or take action regarding
illegal activities, suspected fraud, situations involving potential threats to the physical
safety or other rights and interests of any person, violations of the Site’s Terms and
Conditions, or as otherwise required by law.
We may share information about you to respond to subpoenas, search warrants,
judicial proceedings, court orders, legal process, or other law enforcement measures, to
establish or exercise our legal rights, or to defend against legal claims.
In addition to the scenarios identified above, we may share information about you for
any other purposes disclosed to you at the time we collect your information or pursuant to
your consent.

Please note that third parties may independently collect data about you, including your
IP address and information about the websites you visit and the links you click, through

cookies, clicks on links, or other means when you visit or view ads on the Site. For
more information, see our section on cookies and other technologies and third party

Third-party services

To customize your experience on the Site and to simplify the Site’s registration process,
we provide you with the opportunity to access or interact with third-party services,
such as Facebook and Twitter. When you connect to the Site through these third-party
services, we may share information about you with these third-party service providers
and they may share data about you with us.

When you allow us to access your data through a third-party service to create a Site
profile, we may use this data for several purposes, including:

Creating relationships automatically within our system. For example, if you connect to
us via a service with a public friend list, like Twitter, we may check to see if any people
you follow on Twitter are also Site members. If we find a match, we will replicate your
Twitter relationship with those members, setting them to be fans, followers, or friends on
our Site.

To enhance and personalize your experience on the Site. When you are connected via
a third-party service, we may access certain account information, such as your profile
picture, what stories are popular in your network, and what your friends are saying about
certain articles or blog posts, in order to enhance and personalize your experience on the

In addition, if you connect to a Facebook account, your experience on the Site may be
personalized. For example, you may automatically see what stories are popular in your
network, and what your friends are saying about particular stories.

Please note that you may disconnect third party accounts at any time. You also may be
able to modify your privacy settings directly with the third-party service.

Please remember that we do not control the privacy practices of these third-party
services. We encourage you to read the privacy policies of all third-party service

Confidentiality and security

We limit access to contact information about you to employees or service providers
who we believe reasonably need to come into contact with that information to provide
products or services to you or in order to do their jobs.

Please note that no data transmission or storage can be guaranteed to be 100% secure. We
want you to feel confident using the Site, but we cannot ensure or warrant the security of
any information you transmit to us.

Visitors from outside the United States

The Site’s offices are located in the United States. If you visit the site from another
country, please be aware that information you provide to us or that we obtain as a
result of your use of the Site may be processed in and transferred to the United States
and will be subject to U.S. law. U.S. privacy and data protection laws may not be
equivalent to the laws in your country of residence. By using the Site or providing us
with your information, you consent to the collection, transfer, storage, and processing of
information to and in the United States.

California visitors

Residents of the State of California may request a list of all third parties to which the Site
has disclosed certain information for the third parties’ direct marketing purposes during
the preceding year. If you are a California resident and would like a copy of this list,
please contact us at For all requests, you must put the phrase “Your
California Privacy Rights” in the body of your request and include the name of the Site,
your name, street address, city, state, and zip code. Please note that we will not accept
requests via the telephone, mail, or by facsimile, and we are not responsible for notices
that are not labeled or sent properly, or that do not have complete information.

Children under 13

The Site is not directed or intended for children under 13 years of age. We do not
knowingly collect personal information from individuals under 13 years of age. If you
are under 13 years of age, you should not register or provide personal information on
the Site. If we later obtain actual knowledge that a user is under 13 years of age, we will
take steps to remove that user’s personal information from our systems. If you are the
parent or guardian of a child whom you believe has disclosed personal information to us,
please contact us at so that we may delete and remove such child’s
information from our systems.

Changes to the privacy policy

We may update this privacy policy at any time to reflect changes in our practices and
service offerings. If we modify this privacy policy, we will update the “Effective Date.”
We will notify you of any material changes in the way we treat your information by
placing a prominent notice on our site or sending a notice to the primary email address
specified in your account.

Questions and suggestions

If you have questions about this privacy policy, please contact our privacy team at


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